Whether you’re in a Fortune 500 company or part a two-person team launching your first web app, email is one of the most important tools for reaching your customer base. But with the ever-growing number 1 of emails to send 2 , getting them all out the door can seem a little overwhelming. By putting in place a solid email design workflow, you’ll be able to regularly ship engaging and mobile-friendly emails with ease. Complexity Meets Adaptation In addition to the increasing number of emails, the need for personalization and high quality and the introduction of responsive design have turned what was once a simple process of writing HTML and CSS in your favorite text editor into something seemingly more complex. A number of customizable templates 3 , editors 4 , tools 5 and even full-fledged email frameworks 6 have popped up to deal with this newfound complexity. All of these new tools have their advantages, and many can be combined 7 into a workflow that best fits you and your team. But even with a great set of new tools at your disposal, how do you structure your workflow to allow for continual iteration and quick turnaround
↧